I wanted to write a bit about personal style and as I have almost finished the Gothic version of Gideon's Wheel this seemed like the perfect time.
It's way sparkly...just haven't got it to photo that way...yet!
As designers I think we all want to create our own personal style (see Project Runway) but feel pressured to give people what they want even if it isn't what we love to do. I believe it's very important to have your own style but sometimes the most difficult part of that is knowing what your style is.
Personally, I would not have told you a couple of years ago, had you asked, that my style was vintage because I had no clue that it was. I didn't discover my own personal style until I'd created quite a lot of jewelry and began to see the similarities of the designs. I was fortunate to have had a fashion background to look at too and sure enough the style was there too. I discovered I have a thing for Elizabethan collars, and Rennaisance styling had shown up in my knitwear designs.
So, it's no surprise now that my personal style is Gothic, Vintage and Theatrical....even Costumey.
That established....how does it translate into todays jewelry market?
Well, though I tend to make every design in a black or Gothic colorway, which does attract a lot of people, I then bring color into the designs. I've recently started working with Margie Deeb's Color Report and that has made transitioning into color a lot easier. And sometimes I just pick every color I wouldn't choose for myself and work with those....lol! Yes....I have even worked in the dreaded pink!
What do I want to be known for?
My Gothic style.
I dream of my Gothic pieces being featured in a Vogue photoshoot and for some of my designs I actually start by thinking..."what would look good in Vogue?"
So...discover your personal style, pull the pieces you love the most and look for similarities...what are the colors, designs, shapes that say the most about your design view.
Once you've found it, stay true to it, keep it as your center path....and then play with the edges to reach more people.